Season 4

Oct. 20, 2022

Using the Science of Commitment to Increase Your Chances of Success

If nothing else, the Give to Get technique deepens relationships which is always a winning strategy. In this episode of Real Relationships Real Revenue, I want to dive into the science of commitment. Of the six levers we covered in …

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Oct. 19, 2022

The Six Levers of Influence

This episode of Real Relationships Real Revenue is an important one. It’s all about the six key things you need to audit when it comes to your Give to Gets that will tell you if they will succeed or fail. …

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Oct. 18, 2022

How to Determine the Size of Your “Give to Get”

In the last episode, I talked about the concept of Give to Gets. In this episode of Real Relationships Real Revenue, I’m sharing why you want to scale your Give to Gets up or down relative to the size of …

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Oct. 17, 2022

Give To Get: The Trick To Increasing Your Conversions

This week, we are talking about creating demand with your expertise and the way you can add value professionally. In this episode of Real Relationships Real Revenue, I’m diving into the idea of giving first. You have to give to …

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Oct. 15, 2022

Increasing Your Likeability and Deepening Relationships by Adding Val…

In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week on Real Relationships Real Revenue, we are going to be diving into the topic of adding value even …

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Oct. 14, 2022

Measure What You Can Control

This is our fifth and final episode on how to add value to your most important relationships. In this episode of Real Relationships Real Revenue, I want to talk about types of measurement and accountability. You have to measure what …

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Oct. 13, 2022

The Proper Cadence of Outreach

In the last several episodes we have talked about adding value in a systematic and mutually beneficial way. In this episode of Real Relationships Real Revenue, we are diving into the topic of proper cadence when it comes to outreach …

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Oct. 12, 2022

How to Add Value by Asking for Help

In the last episode, I talked about ways to add value by creating an asset list. In this episode of Real Relationships Real Revenue, I’m sharing ways you can add value that you can’t put on an asset list. It’s …

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Oct. 11, 2022

How to Become a Collector of Assets

In this episode of Real Relationships Real Revenue, I’m diving into the topic of becoming a collector. For anything that is important in your life, you can become a collector. That means that you can become a collector of ways …

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Oct. 10, 2022

How to Use the Mere Exposure Effect to Add More Value

In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week, we are going to be diving into the topic of adding value even more and how you can …

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Oct. 8, 2022

How to Succeed Long-Term by Building Stronger Relationships

This week on Real Relationships Real Revenue, we are focusing on relationships. I’m going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great …

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Oct. 7, 2022

How Being “Other-ish” Will Help You Succeed Long-Term

In this episode of Real Relationships Real Revenue, I’m finishing our conversation about relationships. You have to start thinking about your relationships as much or more than anything else. This simple mindset shift is going to give you what you...

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Oct. 6, 2022

How to Add Value to Your Relationships by Utilizing Asset Lists

In the last few episodes, we have been dialing in on building and utilizing relationships in your business. In this episode of Real Relationships Real Revenue, I’m sharing how you can add value in non-paid ways so that you can …

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Oct. 5, 2022

Seven Steps to Raving Fans

This week, we have been diving deep into how to build deeper relationships. In this episode of Real Relationships Real Revenue, I’m talking about the seven steps to a raving fan. There are several levels to relationships and if you …

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Oct. 4, 2022

How To Get Strategic About Your Most Important Relationships

Strong relationships are probably the most important things in your professional life, but some people don’t actually have a pipeline of relationships. Many people anchor their minds on their relationships with people in the past instead of the...

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Oct. 3, 2022

How to Build Deeper Relationships Using the Five Keys to Likeability

This week on Real Relationships Real Revenue, we are focusing on relationships. I’m going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great …

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Oct. 1, 2022

How to Confidently Deliver Your Pricing in a Way That Is Compelling f…

In this episode of Real Relationships Real Revenue, we dive deep into the topic of money. The way you talk about money with your client matters, and it all starts with your mindset. I share tips for how to be …

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Sept. 30, 2022

The Secret to Getting Clients That Aren’t Sure Exactly What They Want

In this episode of Real Relationships Real Revenue, we are talking about something that is rarely done with service-based offerings. It’s a pro-ninja tip that I think is going to help you a lot in certain situations. I’m sharing why …

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Sept. 29, 2022

Everything Costs Something: The Key To Healthy Negotiations

In this episode of Real Relationships Real Revenue, we are talking about the principle that we need to make everything cost something. We all know that there is no such thing as a free lunch. Many times clients will ask …

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Sept. 28, 2022

How to Own Your Pricing, Even if It’s Expensive

This week we have been talking all about money. In this episode of Real Relationships Real Revenue, we are talking about the idea that what costs more is worth more. We have all heard the saying “you get what you …

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Sept. 27, 2022

Value Anchor vs. Price Anchor: How to Choose the Right One for You

So far we have covered how to have the right mindset when talking about money, and in this episode of Real Relationships Real Revenue, we are talking about how to price your offers. There are two specific anchors that you …

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Sept. 26, 2022

The Mindset You Need to Have When Having the Money Talk

This week on Real Relationships Real Revenue, we are talking all about money. In this episode, we are diving into the topic of money mindset. How you talk about money matters. Many people wilt when it comes to the money …

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Sept. 24, 2022

The Science of Positioning: How to Stand Out in the Mind Of Your Clie…

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a …

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Sept. 23, 2022

Three Ways to Communicate Effectively

The last few episodes have been all about positioning yourself uniquely in the mind of your client or decision-maker. You’ll want to use these methods and frameworks every time you are speaking with a client and especially when the stakes …

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Sept. 22, 2022

The Five Key Elements to Come Up with Your Three Key Messages

In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and how to be more believable and memorable to clients when you’re sharing why they should work …

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Sept. 21, 2022

The Three Levels When It Comes to Positioning Yourself in a Memorable…

In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client and the importance of using three reasons to make it more believable. In this episode of Real …

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Sept. 20, 2022

Communicating Your Value With the Power of Three

This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits the client, so you can start getting chosen more often. In this episode of Real Relationships Real Revenue, …

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Sept. 19, 2022

How to Position Yourself Uniquely So You Can Win More Often

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a …

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Sept. 17, 2022

How to Utilize the Power of Storytelling to Become Unforgettable to Y…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those...

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Sept. 16, 2022

The Two Types of Stories You Need and How to Perfect Them

We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real Relationships Real Revenue, we are going to learn about the most important types of stories that you’ll …

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Sept. 15, 2022

Why the Conclusion Is the Most Important Element of Storytelling

In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are so important to your stories. In today’s episode of Real Relationships Real Revenue, I’m talking …

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Sept. 14, 2022

Why the Conflict in Your Story Matters

This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There are three main elements to a great story and they are the Call, the Conflict, and the Conclusion. In …

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Sept. 13, 2022

The Call: What It Is and How To Use It in Storytelling

For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. …

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Sept. 12, 2022

How to Use Storytelling to Connect With Your Audience on a Deeper Lev…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those...

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Sept. 10, 2022

Give Yourself an Edge Over the Competition by Using the IKEA Effect o…

This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you're going to co-create the proposals, contracts, and the way that you do business with your …

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Sept. 9, 2022

What To Do When Things Go Wrong While Using the IKEA Effect

Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn't mean that you give up. …

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Sept. 8, 2022

Engaging the IKEA Effect In Formal Processes

Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect …

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Sept. 7, 2022

Tips for Nailing The Investment Conversation

Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. …

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Sept. 6, 2022

How To Get The First Three Incremental Yeses

In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. …

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Sept. 5, 2022

Getting Clients Engaged By Building Everything Together

This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the …

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Sept. 3, 2022

Everything You Need to Know About Curiosity in Your Business

This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful...

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Sept. 3, 2022

How to Build Deeper Relationships Using the Five Keys to Likeability

This week on Real Relationships Real Revenue, we are focusing on relationships. I’m going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great …

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Sept. 2, 2022

Do the Unexpected to Drive Curiosity

Today we’re talking about how to add value to your interactions with clients when there’s nothing to really purchase in the moment. Reliability is important, but sometimes going the extra mile is worth more. Do things without asking....

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Sept. 1, 2022

The Framework to a Perfect Introduction

First impressions are a very powerful thing. When you first introduce yourself to a new client or prospect, it’s better to avoid simply stating your role within your company or business. Why? It leaves no room for curiosity! There’s no...

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Aug. 31, 2022

How to Create Curiosity and Engagement During Meetings

In our last episode, we talked about how to introduce cliffhangers to create excitement and anticipation between meetings. Today, we’ll be discussing how to create that engagement DURING meetings! Today we’ll be talking about: Ways...

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Aug. 30, 2022

How to Introduce Cliffhangers that Leave Your Prospects Excited for M…

Today we’re talking about how to break up information into digestible and attractive portions, and how to deliver those portions in ways that intrigue and excite your prospects. The best way to gain that momentum and anticipation in your business...

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Aug. 29, 2022

Three Scientific Elements That Allow Us to Leverage Curiosity

This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about creating curiosity. During a normal sales process, everything’s about us. Today we are talking about...

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Aug. 27, 2022

The Most Important Skill for Creating Incredible Growth

Mo Bunnell reveals the number one skill for creating incredible growth in your career and for deepening relationships in general. Learn the frameworks for asking great questions and how they create a triple win for you and your prospect, the …

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Aug. 26, 2022

Crush Your Business Growth Strategy by Avoiding Asking Prospects Thes…

Research has shown that for commonly used skills, we drastically overestimate our abilities. In one particular study, people’s average percentile ability in the test skill was 12%, but they rated themselves on average at 62%. Asking great questions...

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Aug. 25, 2022

How Connection Questions are Key to any Business Growth Strategy

Connection questions are all about lateral thinking and how things fit together. The goal is to use them to get hired, develop trust, and be helpful in general. Examples include: “What other projects or teams might benefit from knowing what …

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