Episodes
How to Own Your Pricing, Even if It’s Expensive
This week we have been talking all about money. In this episode of Real Relationships Real Revenue, we are talking about the idea…
Value Anchor vs. Price Anchor: How to Choose the Right One for You
So far we have covered how to have the right mindset when talking about money, and in this episode of Real Relationships Real Rev…
The Mindset You Need to Have When Having the Money Talk
This week on Real Relationships Real Revenue, we are talking all about money. In this episode, we are diving into the topic of mo…
The Science of Positioning: How to Stand Out in the Mind Of Your Clie…
How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m div…
Three Ways to Communicate Effectively
The last few episodes have been all about positioning yourself uniquely in the mind of your client or decision-maker. You’ll want…
The Five Key Elements to Come Up with Your Three Key Messages
In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and h…
The Three Levels When It Comes to Positioning Yourself in a Memorable…
In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client…
Communicating Your Value With the Power of Three
This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits …
How to Position Yourself Uniquely So You Can Win More Often
How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m div…
How to Utilize the Power of Storytelling to Become Unforgettable to Y…
Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show …
The Two Types of Stories You Need and How to Perfect Them
We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real R…
Why the Conclusion Is the Most Important Element of Storytelling
In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are …
Why the Conflict in Your Story Matters
This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There a…
The Call: What It Is and How To Use It in Storytelling
For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are…
How to Use Storytelling to Connect With Your Audience on a Deeper Lev…
Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show …
Give Yourself an Edge Over the Competition by Using the IKEA Effect o…
This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means…
What To Do When Things Go Wrong While Using the IKEA Effect
Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and…
Engaging the IKEA Effect In Formal Processes
Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers i…
Tips for Nailing The Investment Conversation
Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked a…
How To Get The First Three Incremental Yeses
In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply…
Getting Clients Engaged By Building Everything Together
This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-cre…
Everything You Need to Know About Curiosity in Your Business
This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about t…
Do the Unexpected to Drive Curiosity
Today we’re talking about how to add value to your interactions with clients when there’s nothing to really purchase in the momen…
The Framework to a Perfect Introduction
First impressions are a very powerful thing. When you first introduce yourself to a new client or prospect, it’s better to avoid …