Episodes

Sept. 28, 2022

How to Own Your Pricing, Even if It’s Expensive

This week we have been talking all about money. In this episode of Real Relationships Real Revenue, we are talking about the idea…

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Sept. 27, 2022

Value Anchor vs. Price Anchor: How to Choose the Right One for You

So far we have covered how to have the right mindset when talking about money, and in this episode of Real Relationships Real Rev…

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Sept. 26, 2022

The Mindset You Need to Have When Having the Money Talk

This week on Real Relationships Real Revenue, we are talking all about money. In this episode, we are diving into the topic of mo…

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Sept. 24, 2022

The Science of Positioning: How to Stand Out in the Mind Of Your Clie…

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m div…

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Sept. 23, 2022

Three Ways to Communicate Effectively

The last few episodes have been all about positioning yourself uniquely in the mind of your client or decision-maker. You’ll want…

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Sept. 22, 2022

The Five Key Elements to Come Up with Your Three Key Messages

In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and h…

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Sept. 21, 2022

The Three Levels When It Comes to Positioning Yourself in a Memorable…

In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client…

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Sept. 20, 2022

Communicating Your Value With the Power of Three

This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits …

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Sept. 19, 2022

How to Position Yourself Uniquely So You Can Win More Often

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m div…

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Sept. 17, 2022

How to Utilize the Power of Storytelling to Become Unforgettable to Y…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show …

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Sept. 16, 2022

The Two Types of Stories You Need and How to Perfect Them

We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real R…

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Sept. 15, 2022

Why the Conclusion Is the Most Important Element of Storytelling

In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are …

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Sept. 14, 2022

Why the Conflict in Your Story Matters

This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There a…

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Sept. 13, 2022

The Call: What It Is and How To Use It in Storytelling

For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are…

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Sept. 12, 2022

How to Use Storytelling to Connect With Your Audience on a Deeper Lev…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show …

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Sept. 10, 2022

Give Yourself an Edge Over the Competition by Using the IKEA Effect o…

This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means…

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Sept. 9, 2022

What To Do When Things Go Wrong While Using the IKEA Effect

Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and…

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Sept. 8, 2022

Engaging the IKEA Effect In Formal Processes

Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers i…

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Sept. 7, 2022

Tips for Nailing The Investment Conversation

Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked a…

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Sept. 6, 2022

How To Get The First Three Incremental Yeses

In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply…

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Sept. 5, 2022

Getting Clients Engaged By Building Everything Together

This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-cre…

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Sept. 3, 2022

Everything You Need to Know About Curiosity in Your Business

This week we are talking about how to create curiosity.   This is a really interesting topic because hardly anybody talks about t…

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Sept. 2, 2022

Do the Unexpected to Drive Curiosity

Today we’re talking about how to add value to your interactions with clients when there’s nothing to really purchase in the momen…

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Sept. 1, 2022

The Framework to a Perfect Introduction

First impressions are a very powerful thing. When you first introduce yourself to a new client or prospect, it’s better to avoid …

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