Episodes

Sept. 29, 2022

Everything Costs Something: The Key To Healthy Negotiations

In this episode of Real Relationships Real Revenue, we are talking about the principle that we need to make everything cost something. We all know that there is no such thing as a free lunch. Many times clients will ask …

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Sept. 28, 2022

How to Own Your Pricing, Even if It’s Expensive

This week we have been talking all about money. In this episode of Real Relationships Real Revenue, we are talking about the idea that what costs more is worth more. We have all heard the saying “you get what you …

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Sept. 27, 2022

Value Anchor vs. Price Anchor: How to Choose the Right One for You

So far we have covered how to have the right mindset when talking about money, and in this episode of Real Relationships Real Revenue, we are talking about how to price your offers. There are two specific anchors that you …

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Sept. 26, 2022

The Mindset You Need to Have When Having the Money Talk

This week on Real Relationships Real Revenue, we are talking all about money. In this episode, we are diving into the topic of money mindset. How you talk about money matters. Many people wilt when it comes to the money …

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Sept. 24, 2022

The Science of Positioning: How to Stand Out in the Mind Of Your Clie…

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a …

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Sept. 23, 2022

Three Ways to Communicate Effectively

The last few episodes have been all about positioning yourself uniquely in the mind of your client or decision-maker. You’ll want to use these methods and frameworks every time you are speaking with a client and especially when the stakes …

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Sept. 22, 2022

The Five Key Elements to Come Up with Your Three Key Messages

In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and how to be more believable and memorable to clients when you’re sharing why they should work …

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Sept. 21, 2022

The Three Levels When It Comes to Positioning Yourself in a Memorable…

In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client and the importance of using three reasons to make it more believable. In this episode of Real …

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Sept. 20, 2022

Communicating Your Value With the Power of Three

This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits the client, so you can start getting chosen more often. In this episode of Real Relationships Real Revenue, …

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Sept. 19, 2022

How to Position Yourself Uniquely So You Can Win More Often

How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a …

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Sept. 17, 2022

How to Utilize the Power of Storytelling to Become Unforgettable to Y…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those...

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Sept. 16, 2022

The Two Types of Stories You Need and How to Perfect Them

We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real Relationships Real Revenue, we are going to learn about the most important types of stories that you’ll …

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Sept. 15, 2022

Why the Conclusion Is the Most Important Element of Storytelling

In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are so important to your stories. In today’s episode of Real Relationships Real Revenue, I’m talking …

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Sept. 14, 2022

Why the Conflict in Your Story Matters

This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There are three main elements to a great story and they are the Call, the Conflict, and the Conclusion. In …

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Sept. 13, 2022

The Call: What It Is and How To Use It in Storytelling

For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. …

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Sept. 12, 2022

How to Use Storytelling to Connect With Your Audience on a Deeper Lev…

Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those...

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Sept. 10, 2022

Give Yourself an Edge Over the Competition by Using the IKEA Effect o…

This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you're going to co-create the proposals, contracts, and the way that you do business with your …

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Sept. 9, 2022

What To Do When Things Go Wrong While Using the IKEA Effect

Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn't mean that you give up. …

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Sept. 8, 2022

Engaging the IKEA Effect In Formal Processes

Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect …

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Sept. 7, 2022

Tips for Nailing The Investment Conversation

Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. …

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Sept. 6, 2022

How To Get The First Three Incremental Yeses

In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. …

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Sept. 5, 2022

Getting Clients Engaged By Building Everything Together

This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the …

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Sept. 3, 2022

Everything You Need to Know About Curiosity in Your Business

This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful...

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Sept. 3, 2022

How to Build Deeper Relationships Using the Five Keys to Likeability

This week on Real Relationships Real Revenue, we are focusing on relationships. I’m going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great …

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