Season 3

Mo asks Cannon Carr: If you could record a video about business development and send it back to your younger self, what would it say? Cannon would record a few simple vignettes, mainly focused on the why of business development …

Mo asks Cannon Carr: What is the business development story you are most proud of? Cannon’s business is about long-term relationships, sometimes multiple generations, so being able to separate out personal risk and business risk is very important....

Mo asks Cannon Carr: What is your favorite science, step, or tool from the Snowball System or GrowBIG training? The most interesting science for Cannon is around habits and the metaphor of the rider and the elephant for the conscious …

Mo asks Cannon Carr: What is your personal definition of business development? If you have a craft that you know and love and want to grow, you are naturally going to step into business development so you might as well …

Mo asks Cannon Carr: When did you realize that business development was great? There was not one moment, but a story stands out in particular for Cannon. When his father was retiring from the firm he was working at, he …

Katrina Johnson shares her business development insights pulled from years of experience and her background in social and neuroscience. Learn what it takes to convince a skeptic, why creating a habit around communication is the key to business...

Mo asks Katrina Johnson: If you could tape a message to your younger self about business development, what would it say? It would simply be one thing: Learn to walk the dog. When someone walks a dog, we assume that …

Mo asks Katrina Johnson: What is a business development story that you are particularly proud of? Katrina’s story occurred five years ago when she went on a trip to meet a candidate for a President role at a textile manufacturer. …

Mo asks Katrina Johnson: What is your favorite business development strategy from the Snowball System or GrowBIG training? Instead of a favorite, Katrina wants to emphasize one strategy that often goes unrecognized for how important it is, which is...

Mo asks Katrina Johnson: What is your personal definition of business development? Katrina likes helping people. For her, business development is about cultivating opportunities to help people. Business development doesn’t always have a great...

Mo asks Katrina Johnson: Tell us the moment when you realized that business development was good and worth doing? Katrina’s big aha moment was when she realized that the skill of business development can be learned. She started in academia …

Mike Duffy shares his insights into business development and creating relationships that move the world forward. Find out how Mike transformed his career in sales with one fateful and shocking conversation with his sales manager, why Mike’s...

Mo asks Mike Duffy: If you could record a message to your younger self about how they should think about business development, what would it be? Mike’s message would be to essentially to cold call for a couple months right …

Mo asks Mike Duffy: Tell me about a business development story that you are particularly proud of. One of Mike's top business development efforts happened after a major company went under and all the audits they were doing went out …

Mo asks Mike Duffy: What is your favorite science, step, or story that you learned from GrowBIG Training or The Snowball System? Mike has a top 4: “Walk Around the Brain”, “Build It Together”, “MITs”, and “Give to Gets”. Mike …

Mo asks Mike Duffy: What is your personal definition of business development? Simply put, business development is helping others, connecting dots, and developing healthy and long lasting relationships. When you understand who your client is, whoever...

Mo asks Mike Duffy: When was the moment that you decided that business development was important and you needed to get great at it? Mike’s dad started in sales so he had a front row seat on making sales from …

Angela Meyer shares her thoughts and wisdom on business development based on years in the field as a consultant and executive for various companies. Learn why being deliberate about honing your communication skills is one of the most important things...

Mo asks Angela Meyer: If you could send a message to your prior self, what would you say? No matter what business you’re in, it’s important to not be afraid to try and not be afraid to fail. You need …

Mo asks Angela Meyer: What is a business development moment that you’re particularly proud of? You have to build the relationship and understand that the work may not come in the first meeting. Angela tells the story of a client …

Mo asks Angela Meyer: What is your favorite science, step, or story that you learned from GrowBIG Training or The Snowball System? Angela’s favorite strategy is the Give to Get. Giving somebody value or knowledge they didn’t have before is …

Mo asks Angela Meyer: What is your personal definition of business development? Angela doesn’t use the term business development. In her previous position she was the Vice President of Client Services. She wanted to avoid the term business...

Mo asks Angela Meyer: When was the time that you realized that business development was worth focusing on? Angela’s background is in mechanical engineering and it was during her graduate education while working with her professor where she learned...

Craig Budner talks about the key lessons he’s learned as the Global Strategic Growth Partner at K&L Gates. Find out about how Craig secured a multi-billion dollar company’s key litigation case way before the opportunity to pitch came up, the...

Mo asks Craig Budner: If you could record a video about business development and growth and send it back to your younger self, what would it say? Craig would tell his younger self to not be afraid to fail. Have …

Mo asks Craig Budner: What is a business development moment that you’re particularly proud of? Craig’s story involves one of the biggest matters of litigation that he’s handled. As a relatively young lawyer, Craig had to convince the client...

Mo asks Craig Budner: What is your favorite science, step, or story that you learned from GrowBIG Training or The Snowball System? Craig’s favorite module was on lead execution. That section of the program led to the idea of creating …

Mo asks Craig Budner: What is your personal “why” when it comes to growth? Craig’s father always had a history book in his lap and Craig was brought up in a culture of learning, so learning is at the core …

Mo asks Craig Budner: When did you realize that business development is good? Craig’s brother was a litigator and from an early age had his own firm. This taught Craig the necessity of creating a brand and cultivating referral sources …

Mo asks Karim Nehdi: How do we use cognitive diversity and adapt to each of these four different ways of thinking? The baseline is to understand where you are likely to default and what your blindspots are going to be. …

Mo asks Karim Nehdi: How can we use our cognitive diversity to create and close more deals? What if you could read the minds of your customers and predict their response in advance? That would be an incredibly powerful business …