Episodes

Sept. 9, 2022

What To Do When Things Go Wrong While Using the IKEA Effect

Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn't mean that you give up. …

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Sept. 8, 2022

Engaging the IKEA Effect In Formal Processes

Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect …

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Sept. 7, 2022

Tips for Nailing The Investment Conversation

Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. …

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Sept. 6, 2022

How To Get The First Three Incremental Yeses

In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. …

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Sept. 5, 2022

Getting Clients Engaged By Building Everything Together

This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the …

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Sept. 3, 2022

Everything You Need to Know About Curiosity in Your Business

This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful...

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Sept. 3, 2022

How to Build Deeper Relationships Using the Five Keys to Likeability

This week on Real Relationships Real Revenue, we are focusing on relationships. I’m going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great …

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Sept. 2, 2022

Do the Unexpected to Drive Curiosity

Today we’re talking about how to add value to your interactions with clients when there’s nothing to really purchase in the moment. Reliability is important, but sometimes going the extra mile is worth more. Do things without asking....

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Sept. 1, 2022

The Framework to a Perfect Introduction

First impressions are a very powerful thing. When you first introduce yourself to a new client or prospect, it’s better to avoid simply stating your role within your company or business. Why? It leaves no room for curiosity! There’s no...

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Aug. 31, 2022

How to Create Curiosity and Engagement During Meetings

In our last episode, we talked about how to introduce cliffhangers to create excitement and anticipation between meetings. Today, we’ll be discussing how to create that engagement DURING meetings! Today we’ll be talking about: Ways...

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Aug. 30, 2022

How to Introduce Cliffhangers that Leave Your Prospects Excited for M…

Today we’re talking about how to break up information into digestible and attractive portions, and how to deliver those portions in ways that intrigue and excite your prospects. The best way to gain that momentum and anticipation in your business...

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Aug. 29, 2022

Three Scientific Elements That Allow Us to Leverage Curiosity

This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about creating curiosity. During a normal sales process, everything’s about us. Today we are talking about...

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Aug. 27, 2022

The Most Important Skill for Creating Incredible Growth

Mo Bunnell reveals the number one skill for creating incredible growth in your career and for deepening relationships in general. Learn the frameworks for asking great questions and how they create a triple win for you and your prospect, the …

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Aug. 26, 2022

Crush Your Business Growth Strategy by Avoiding Asking Prospects Thes…

Research has shown that for commonly used skills, we drastically overestimate our abilities. In one particular study, people’s average percentile ability in the test skill was 12%, but they rated themselves on average at 62%. Asking great questions...

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Aug. 25, 2022

How Connection Questions are Key to any Business Growth Strategy

Connection questions are all about lateral thinking and how things fit together. The goal is to use them to get hired, develop trust, and be helpful in general. Examples include: “What other projects or teams might benefit from knowing what …

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Aug. 24, 2022

Use This in Your Business Growth Strategy: Ask Elevating Questions Du…

Future questions ask people to articulate what they think a future should look like. Elevating questions explore the present at a high level. Examples include: “How do you think your CEO sees this fitting in with your overall strategy?”, “What...

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Aug. 23, 2022

How Asking Past & Future Related Questions Affects the Success of You…

Make sure you’re getting the other side to share their personal perspective, something that only they know. Questions focused on the past and the future are great starting places for teasing out that information. Past questions include: “What...

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Aug. 22, 2022

Asking Great Questions that Work Hand in Hand with Your Business Grow…

Asking great questions gets you a triple win. The first being it creates an enjoyable experience for the other side. When people share information only they know (self-disclosing information), the pleasure center of their brain lights up. The second...

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Aug. 20, 2022

Understanding & Adapting the 4 Communication Styles to Win With Anyon…

Mo Bunnell breaks down the Herrmann Brain Dominance Instrument and reveals the key insights into how you can tailor your communication to win with anyone and everyone. Learn about the one thing that analytical thinkers care about more than anything,...

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Aug. 19, 2022

4 Communication Styles: How to Win Over Experimental Thinkers

Experimental thinkers are looking for the big picture. You’re going to see clues around themes, outcomes, brand, and vision. They are looking for the right strategic fit. For the work that needs to be done, are you known for that …

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Aug. 18, 2022

4 Communication Styles: How to Win Over Relational Thinkers

For high Relational/Red thinkers, you’re going to hear a lot of questions around trust and connectivity. Relational decision-makers are looking for answers to three questions: Do I trust you personally? Do I trust your team is going to make my …

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Aug. 17, 2022

4 Communication Styles: How to Win Over Practical Thinkers

Practical thinkers want details and all their questions drive around one thing: making a safe choice. Give them everything they need to make you the safe choice, whether that’s timelines, hours invested, or the list of things that can go …

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Aug. 16, 2022

4 Communication Styles: How to Win Over Analytical Thinkers

When you’re dealing with a high analytical thinker, you should get to the point. To know someone is an analytical thinker, they are often brief and to the point and focus more on the numbers. Make it clear that your …

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Aug. 15, 2022

Breaking Down the Herrmann Brain Dominance Instrument to Understand 4…

How the brain is wired is an emerging science. What we learned in the 40’s, 50’s, and 60’s no longer applies. Research has shown that the brain has a hub and spoke model and is very elastic and flexible. This …

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