Aug. 9, 2022

Why Listening and Learning is Key for Closing Deals

Why Listening and Learning is Key for Closing Deals

There is a triple-win when asking good questions. A person’s pleasure center in the brain lights up when people offer self-disclosing information. You learn your prospect’s priorities in their words. This would be impossible if you didn’t begin...

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Amazon Music podcast player badge
Audible podcast player badge
Castro podcast player badge
Deezer podcast player badge
iHeartRadio podcast player badge
Overcast podcast player badge
PocketCasts podcast player badge
Podchaser podcast player badge
RadioPublic podcast player badge
RSS Feed podcast player badge
TuneIn podcast player badge

There is a triple-win when asking good questions. A person’s pleasure center in the brain lights up when people offer self-disclosing information.

You learn your prospect’s priorities in their words. This would be impossible if you didn’t begin by listening to them talk.

Sharing self-disclosed information is highly correlated to likeability. Asking great questions gives the other person more opportunity to talk.

Great questions could look like: “If you could wave a magic wand and change your organization, what kinds of changes would happen?,” ”If one of your metrics could meaningfully move, which would it be?,” or ”If you could have a broken process fixed, what would the outcome look like?”

Well-designed questions give the other person the opportunity to share something that only they know.

With the bulk of your conversations, your prospect or client should be doing most of the talking.

 

 

Mentioned in this Episode:

ncbi.nlm.nih.gov/pmc/articles/PMC3361411/

The Snowball System by Mo Bunnell - amazon.com/Snowball-System-Business-Clients-Raving/dp/1610399609