How to Use Mimetic Desire to Create and Close More Opportunities, with Luke Burgis

Mo asks Luke Burgis: How can people use mimetic desire to shape the world in a positive way and bring in more business?

• Luke has a fundamental belief in business that you can’t understand what another person’s good is unless you actually know the person. Sometimes you need to help people get what they think they want in order to earn the right to give them what you think they need.
• At the beginning of Covid, there were a number of students that were second-guessing enrolling in University and College all across the country. Instead of insisting the student behave as if nothing had changed, innovative schools could help facilitate the gap year to continue serving their needs in a way that aligns with their desires.
• Mentorship is a very effective way to create positive change through mimetic desire. The dark side of mimetic desire can create tension with other people and can even lead to rivalry. If you can avoid that trap, mimetic desire and mentorship can be tremendously positive for building a business.
• Knowing that mimetic desire can be negative, you can choose to throw it out.
• Luke has his students reach out to a potential mentor every single semester. As adults, we are often worse at asking for mentorship. If you’re an expert in a domain take the initiative and email someone today to make yourself available.
• Mutually beneficial relationships are oftentimes the strongest.
• The opposite of transcendent desire is imminent desire. It’s critical to understand the system of desire in your business and your life because chances are you are not desiring enough. Find desires that exist outside that system, because that’s how industries get transformed. Transcendent leaders help you want more than they thought was wantable in the existing paradigm.
• The more we are intentional about cultivating desires beyond the current project, that helps people avoid becoming stuck.

Mentioned in this Episode:

GrowBIGPlaybook.com

lukeburgis.com