Communicating Your Value With the Power of Three

This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits the client, so you can start getting chosen more often. In this episode of Real Relationships Real Revenue, I’m diving into the Power of Three and why it matters when talking to clients.

Topics We Cover in This Episode: 

• Why three is the perfect number
• Why you need to include three reasons a client should work with you
• The research that supports this method

Having too many reasons a client should work with you is too confusing; having too few reasons can be confusing as well. There is research that shows three is the perfect number of reasons you should include when talking to a potential client about why they should work with you. 

If you want to learn more about the research about this from Dr. Suzanne Shu, make sure to check it out here. This study is actually quite readable and the concept is incredibly powerful so I highly recommend that you dig in. 

Resources Mentioned:

Read Dr. Suzanne Shu’s research: https://doi.org/10.1509/jm.11.0504